NEW DELHI: After leading the budget smartphone race in India, Chinese smartphone brand
is now gearing up to launch phones in the premium segment in India. Xiaomi has announced that it will be launching premium phones in its flagship
in India. The Mi 5 was the last flagship Mi series phone that the company had launched in the country (in 2016) and it then continued with Mi A series offering stock Android operating system. However, Xiaomi seems to be now set to spread its wings and enter the premium market of above Rs 35,000.
Xiaomi’s entry in the 35,000-plus market may become a cause of worry for its home country rival OnePlus, which is already facing tough competition from Apple in this segment ever since the cost of iPhone XR has dropped. As per a market report by IDC, Apple has overtaken
and now leads the $500 or Rs 35,000-plus segment in India. OnePlus phones start at Rs 34,999 (for OnePlus 7) and the company has no footprint in the budget segment. Now, with Xiaomi planning to launch its premium Mi series in India, OnePlus will have another major rival to tackle in 2020.
Without disclosing much about the pricing of future Mi phones, Raghu Reddy, head of online sales, India, Xiaomi, said in an interaction with The Times of India-GadgetsNow that the company is now ready to launch phones around Rs 50,000 and above in the country.
“We will be launching Mi series flagship phones in India going ahead. Our aim is to offer a complete Mi ecosystem which includes Mi products from categories like air purifiers, wearables and more. It is not just about phones for us,” he said.
When asked about why would someone want to spend more money on premium Xiaomi phones, Reddy said, “People are already spending upwards of Rs 50,000 for Mi TVs, so, we are confident that people will consider premium Mi phones if we provide newer technology or are the first ones to offer a new feature in the market.”
Xiaomi confirmed that it will bring new flagship Mi phones in India soon after these are launched in its home country China. However, Reddy did not reveal any launch timeline.